If you have not gotten your audience hooked on to you on social media platforms, then you are missing out big time! Everything that is happening in the world is on social media. What catches more attention, goes trending. People engage in information that not only interests them but also entertains them. What are social […]
It is important to understand the characteristics of your target audience when developing a marketing plan for your company. If you don’t utilize the same social networks that your target audience would most likely use, you won’t be able to reach them. You must be aware of the social media demographics to assess what type […]
A call to action is something that can either make or break a deal and a well written one can definitely increase your conversion rates. Unfortunately, even today many companies neglect the importance of a CTA. If you are wondering why your blogs aren’t convincing your readers to buy your product or service, then the […]
It is natural to have irate, displeased customers in any business. No matter how perfect your product or services are, you will find a section of your customer complaining about your product. Ecommerce businesses face the same challenge, and with an online business, it is critical to understand how to handle ecommerce customer complaints. Since […]
Running your website requires you to monitor and analyze its performance constantly. You need to know how users and your users interact with your website. What were they looking for, how much did they scroll, and how long were they on your website, are three of the basic things you always need to know. So, […]
Your business might be providing great value with its products and services, and traffic towards your website may be skyrocketing. But the sales don’t seem to be consistent. That’s because how you price matters more than you realize. The budget of your potential customers plays a major role in influencing their buying decision, especially at […]
The percentage of users who take the desired action like downloading an app or making a purchase is called the conversion rate. App conversion rate is simply the percentage of users who download your app. Conversion Rate Optimization or CRO is a marketing method used to increase conversion rate. Stay with us to learn what […]
When one talks about pop-up ads, the first impression is, it’s invasive, distracting, and leads to a bad user experience. What’s your take on pop-up advertising? Well, the numbers speak against the general norm of pop-up ads. Sumo conducted a survey with almost 2 billion pop-up ads and found that the average pop-up ad converted […]
The ecommerce industry has grown exponentially in the past few years, with digitization taking over the retail industry. Almost every brick and mortar store now has an online presence as well. The recent pandemic brought to light opportunities to grow but also created obstacles in terms of competition for businesses. So it became imperative for […]
Communication has evolved over the past few decades, from landlines to mobile phones, and letters, telegrams to email and chat. Marketing being a form of communication has kept up with changing times and personalized advertising has become a key strategy. The latest advancement in that direction is WhatsApp for Business. Read on to uncover WhatsApp […]