Instagram shopping has become immensely popular over the last few years, with a new Instagram shop popping up every couple of seconds. The platform can offer businesses something extremely valuable: Exposure and recognition by way of an Instagram shop. If used correctly, Instagram influencers could be one of the most valuable assets for your ecommerce business. If you employ the right influencer strategy, that is. Here are a few excellent tips to use influencers to catapult your Instagram shop into the spotlight.
Create a Brand Hashtag
Creating a brand hashtag is a great way to create a sense of community and connect with customers on a deeper level. It can also be a fun way to engage customers and get them involved in your brand. Contrary to perception, creating a hashtag for your brand is easier than you think. A good place to start is with your company’s name or tagline. You can create hashtags that pertain to these elements or ideas, such as #qualityentrepreneurship or #trustinthejob. Then take this hashtag and see what other things you can include in it.
Make Sure Your Influencer Fits Your Brand Identity
An influencer who doesn’t share your values or represent your company in a positive light can actually do more harm than good. It’s all about understanding the different types of influencers out there and seeing what sort of connections they have. In order to choose the right influencer, start by asking yourself what you want your brand to stand for.
Reach Out to Smaller Influencers First
When you’re starting out, it’s important to reach out to smaller influencers first. They’ll be more likely to help you out, and they might even be more loyal to your brand than bigger influencers. To find smaller influencers, start by using social media platforms such as Instagram and Snapchat. Look at the accounts of your larger competitors and reach out to their smaller fans.
Leverage Influencers’ Instagram Stories
Influencers are a powerful tool to leverage when promoting a product or service on your Instagram shop. However, you can often get more out of them if you take advantage of their Instagram stories. This can be accomplished by using hashtags such as #followfriday, and sharing messages that relate to their followers’ interests. Don’t spam their Instagram stories with ads, though. As you begin to get traction on your accounts, you can share relevant and useful content that encourages people to follow you.
Get a View to Influencers’ Performance Metrics
When you partner with influencers, it’s important that you have access to their Instagram performance metrics. This will allow you to see everything from engagement to reach, comments, and likes. the intent? You can decide how you’d like to pursue your influencer strategy in the future, which influencers are working, and which aren’t.
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