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E-commerce is a competitive playing field, with businesses big and small vying for mindshare and market share. And with buy and sell websites offering a two-way window for buying and selling online, the market is swamped with options for businesses and buyers alike. Setting up a website for your business can work wonders in earning you new customers. If you’re looking to level up your business with e-commerce, consider going for a website builder that lets you sell online for free. After all, money saved is money earned.

5 Tips For a Successful E-commerce Business


“live long and prosper” may have been made famous on star trek, but it’s the perfect motto for every business. When it comes to prospering, not every strategy that you apply will yield you equal results. Here’s what you need to keep in mind when taking the leap online.

Use The Right Platform

It might seem obvious, but choosing the correct platforms to sell online is crucial in expanding your business. Go for an E-commerce platform that provides you with everything you need – from marketing and merchandising to promotions, sales and shipping. Whether you plan to sell on Amazon or set up a shop of your own, ask yourself three important questions before arriving at a decision:

  1. How much money can I channel towards setup?
  2. What to sell, how to sell and to whom to sell? 
  3. What features do I require for my online shop?

With Windo, you can get access to an analytics dashboard that will shine a light on product performance, returns, abandoned cart details and more.

Understand Customer Shopping Behavior

Knowing your customers can help you get an insight into the products they like and the payment methods they prefer. A deep dive into their shopping patterns and best buys can help you gain a competitive edge online.  

Focus On The Design And UI

No customer wants to experience a buggy website that is painfully slow and not designed properly. Without a properly designed website, expect your customers to make a prompt exit. A smooth and minimalist UI is the best way to go. It should be functional and have all the products listed out in a manner that is convenient for customers. Remember – you don’t need a heavy budget or a fancy-pants web designer to set up a nice online store. With Windo, you can set up your online store for free in under two minutes. Its user-friendly and aesthetic interface will keep your shop shining and your customers hooked.

Target Buyers Directly

Not all advertising techniques are suited for all customers. For instance, if you are focusing on women’s apparel, you are only targeting half the population. Likewise, if you sell kids’ toys, your target market is limited to a specific age group. Directing ads at the right customers can help you gain quick traction and lower your pay-per-click spends.

Display Ratings And Reviews

Customers naturally lean towards 5-star rated products. Ratings and reviews speak volumes about the value of your product, and can positively influence future buyers.

If you’re evaluating the best ways to sell online, consider bookmarking Windo. With our small-seller-friendly features, we help you keep the spotlight on your products and the margin on your revenue. there’s no better way to take your business online.

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