Having a successful and thriving business is easier than most people think, but it does involve some trial and error to get it right. Seasoned entrepreneurs who have been running a business for years will tell you that there are some key elements to maintaining a company that you must do on a regular basis. Here are five entrepreneur-verified ways to double your sales (with a free online store).
Set Up a Free E-commerce Website
With Windo’s free online store creator, you can add products, update prices, create coupons and discounts, and ship out orders in a snap. Not only does this leave you to focus on what’s most important — your orders — it also streamlines your processes from the get-go. Win-win all the way!
Keep Your Landing Page Simple
In order to keep your landing page simple, you should have a clear objective. This makes it easier for visitors to find what they are looking for and creates a streamlined interface with a minimum number of distractions. A landing page (any good online store builder will provide this) should be created in a way that is easy to navigate.
Capture Email Addresses
Perhaps you would like to use an email list service, such as MailChimp or Aweber, for collecting email addresses (most online store creators and free web stores will offer a plugin). It is important to remember that you are capturing email addresses, not collecting website visitors. Any visitor who stops at your landing page should be given the opportunity to opt in to your email list, but they should never be pressured into providing their information. Like other forms of marketing, the goal of email collection is to convince a person to voluntarily provide your business with their contact information.
Build Trust With Testimonials
Building trust with testimonials is a popular marketing strategy to connect with potential customers. You can begin with testimonials from real people who have experienced your product or service. When possible, you should do two things: 1) get as many testimonials as possible, and 2) choose to post only positive testimonials. If you happen to receive negative feedback, make sure to circle back to the customer in private to address the problem in its entirety.
Upsell, Upsell, Upsell
Upselling is the act of persuading customers to purchase more expensive items. For example, if you bought a hat for $20, the seller might try to sell you another hat for $40 or $50. The first hat is called a base product, and the second one is called an upsell. Most upsells are complementary to the base product. Upselling is a common tactic used by many businesses, and it is one of the best ways to build trust with customers.
Introduce Live Chat
In recent years, live chat has been introduced to many business models as a way to connect with clients on a more personal level. Live chat has been seen as a modern-day customer service option that can be used in conjunction with other customer service channels. It’s great because it allows you to understand your customers on a deeper level and answer questions quickly.
doubling your sales won’t happen overnight, but with consistent effort, and these pro-certified steps, you should see your business grow. If you’re considering taking your business online, think of Windo. With our free online store builder, you can take your business digital from the comfort of your couch.